Fractional CMO for healthcare, hospitality, and B2B teams
Fortune 500 marketing leader, ad agency founder, and operator-level creative director, now supporting a small number of teams as a fractional CMO.
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Book a 15 minute Fit Check
In 15 minutes, we’ll confirm fit, align on your 90-day goals, and I’ll suggest the next step.
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Qualifications
Professional Bio
I am a fractional CMO and marketing operator with experience spanning Fortune 500 healthcare, national restaurant brands, and international consumer products.
I previously served as Director of Marketing at Centene, co-founded Royall Advertising, and led the creative team at Battery Tender.
I currently support Digirestro as Fractional CMO and serve as CEO of Rapid Request.
Director of Marketing, Centene (Fortune 500)
Co-Founder, Royall Advertising (Ruth's Chris)
Creative Director, Battery Tender (AutoZone)
Fractional CMO, Digirestro (Restaurant Tech)
CEO, Rapid Request (B2B Technology)
Guiding Growth
Marketing That Moves Revenue
I specialize in building marketing and enablement assets that improve close rates and help sales teams win more business.
Healthcare B2B: PBM, pharmacy tech, payer and provider enablement, employer benefits, care navigation
Concierge and cash-pay healthcare: DPC, concierge primary care, boutique specialty practices
Restaurant brands: multi-unit operators, franchise brands, hospitality groups, growth-minded independents
SPEAKING: I give talks about brand, positioning, and the practical work of building trust with customers.
The Process
What I'll Do For Your Company
We start with clarity, then we build.
I’ll help you sharpen positioning, create the sales and marketing assets your team needs,
and set an execution cadence that drives measurable progress without chaos.
1. The Fit Call: We confirm goals, constraints, and whether there is any competitive conflict.
2. Diagnosis Sprint: 1-2 weeks to audit what’s working, what is not, and what matters most next.
3. Execution Cadence: Weekly priorities, clear owners, measurable outputs, and steady iteration.
Healthcare and B2B teams
Positioning and messaging that sales can actually use
Go-to-market strategy, ICP definition, offers, and funnel design
Demand gen planning across paid, organic, partnerships, and outbound support
Marketing ops, reporting, attribution, and weekly execution cadence
Sales enablement: deck, one-pagers, battlecards, and sequences
Restaurant Brands
Brand clarity and creative direction that stays consistent across locations
Customer acquisition strategy and local store marketing
Loyalty and lifecycle strategy: retention, frequency, and winback
Offer and promo testing, campaign planning, and performance reporting
Services
Let's Get You More Business
I take a limited number of engagements at a time. Typical availability is
10-20 hours per week.
Let's talk if you need senior marketing leadership without a full-time hire.
I offer a small set of engagement types so it’s easy to choose the right starting point. If you are unsure, start with a short sprint.
Custom engagements available.
01: Fractional CMO retainer
Best for teams that need consistent senior leadership, a strong cadence, and real execution.
Outcomes You Can Expect
• Clear positioning and messaging that carries through sales and marketing
• A measurable demand plan tied to pipeline and revenue goals
• A weekly execution rhythm that reduces chaos and increases throughput
• Better sales enablement so reps can close with confidence
What’s Included
• Weekly leadership meeting and priority planning
• Campaign and channel strategy, testing plan, and measurement
• Hands-on guidance for internal team or agency partners
• Sales enablement direction and review
• Async support for fast decisions during the week
Typical Structure
• Defined allocation per engagement, with a clear cadence and owners
• Start: 30 days with clear deliverables, then month-to-month
02: GTM Clarity Sprint
Best for teams with growth pressure and unclear priorities. This sprint produces a crisp plan and the first set of build tasks.
Deliverables
• ICP and buying triggers, including who is not a fit
• Positioning, core narrative, and proof points
• Funnel map: where demand comes from and how it converts
• 90-day priority plan with owners and success metrics
• Sales enablement outline and content list
03: Close Rate Kit
Best when your product is strong but the story is not landing or sales collateral is not converting.
Deliverables
• Pitch deck narrative and slide outline [or rewrite]
• One-pager and website copy refresh
• Email and outbound sequences
• Case study template and proof library
• Objection handling and messaging guardrails
Business Ethics
Vendor and conflict policy
I’m currently an operator at Digirestro. Because of that, I do not take engagements with restaurant technology vendors that overlap with Digirestro’s category. For restaurant brands, my work focuses on growth, brand, and marketing performance.
Boundaries
I do not lead vendor selection processes or implement internal systems. I can review your current stack at a high level and outline requirements, but execution stays with your internal team or implementation partners. If I recommend a tool I’m affiliated with, I disclose that relationship and you are never obligated to use it.
A LITTLE MORE HUMAN
Design, In Real Life
I am a builder outside of work too: recipes, travel plans, and miles on my e-skateboard. It’s design thinking in real life: start with what people need, test fast, learn, and iterate. I love the journey, and I do not rest on past wins.
Published Home Chef
Travel Lover
E-Skateboard Rider
Let's Chat
Book a 15 minute Fit Check
In 15 minutes, we’ll get clear on your goals, see if there’s a fit, and recommend what to do next.
Send an Email
Thank you
I'm looking forward to connecting and building your company together.